“Everyone who walks through our door will be treated with respect and kindness no matter their differences. We require our employees and customers alike to create a safe and welcoming environment for everyone.”
And what we’re not asking of them. This is a promise about how people are treated, not about what you stock, what you believe, or what you can afford. Nothing has to be hosted, displayed or said. Nobody is asked to put themselves in danger — asking someone to stop, and to leave if they will not, is what is being promised.
Version 2.0, in force since 2026-07-29. Every place listed since then signed these exact words — and the wording of a promise already made is never edited afterwards.
The promise is about being treated as well as the next person. It doesn’t mean a shop will have everything you need, or that you’ll always get your way.
So if something goes wrong, we ask three things:
Trying counts. A shop with nobody who speaks your language, muddling through on a phone translator, is keeping the promise. Not breaking it.
And if it was another customer? We ask one thing: did staff do something? Speaking up counts, even clumsily. Looking away doesn’t.
Were you treated worse than the next person, because of who you are?
That’s the whole question. A real person reads every complaint, writes down what they decided, and always asks the business what happened first. Nothing is ever made public. File a complaint.